While this isn't about China per se, there are some really great tips about how to make a blog more effective. You'll be seeing some of these tips here soon.
My favorites:
1. Pick three blogs that you respect and introduce your readers to them
2. Ask your readers to ask you questions
3. Write something nice about the coolest person you recently met
More great suggestions here:
http://michaelmartine.com/2009/03/10/ten-topics-in-ten-mins/
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